- by Don
This is part 4 of 6 in a 6 post series addressing the 5 horrible excuses people make to not start a business.
Previously, we addressed the fear of failure and lack of job security people use as excuses in not starting their own businesses. This week, we’ll examine the myth of the working slave as a reason to avoid starting a business.
When I ask why others don’t wish to start a business, I’m often met with “I don’t want to work all the time,” or “I don’t want to be a slave to my business,” or even “No Thanks! I tried that once before and worked all the time!”
I get this one… I don’t want to be a slave to my business, either! No one does!
If you watch Shark Tank, you’ll frequently hear the Sharks (especially Robert and Mark) talk about how they expect their entrepreneurs to “hustle” or to always be available.
But, is this really healthy or sustainable? Not necessarily.
The Truth in Starting Out with Your Business
OK, so I’ll admit that when you’re first starting out, your life may be out of balance for a while, especially if you’re starting your business as a “side hustle” and still working full time. But longer term, your business needs to run more on “autopilot.” After all, if the goal is for your business to provide the income you need in order to afford to RV full time, then you need time left over to enjoy RVing!
The key is to structure your business so that it provides steady income, without fully consuming your life. So how is this accomplished?
3 Elements to A Successful Business
There are 3 elements to gaining steady income from a business:
- Solve a BIG problem. The larger the problem you solve, the more your clients will happily pay you.
- Stand out from the crowd. If you’re bland, boring, confusing, and sound like everyone else, there is no compelling reason to hire you, and you’ll end up competing on price—if you’re even considered at all. So you need to develop a strong personal brand identity and be able to clearly articulate what you do for your clients and how you do it.
- Design your service to use scalable delivery. Being scalable means you can add additional clients without increasing the amount of work required from you.
Owning your own business does not require extended “slave” dedication to it. While all businesses need a little extra “oompf” to get going, once the foundation is set, your business can be scaled in ways that allow you to focus on what you truly desire.
When I work with clients, I help them design a program that uses all three of these elements to create a business that provides a steady flow of income without requiring you to be a slave to your business.
Are you needing help designing your own company and don’t want to fall into working on the wrong efforts? Give me a call!
If you’d like to learn about you can create a company that fully replaces your corporate income, download the 6-Figure RV Lifestyle Blueprint! In it, I outline the exact steps needed to take to generate an income from virtually anywhere – perfect for those wishing to hop on the RV lifestyle!