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Short Version

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Book Yourself Solid®
Module 1: Your Foundation
4. How to Talk About What You Do
Short Version

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Book Yourself Solid®

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STEP 2

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Introduction

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Module 1: Your Foundation

1. Your Red Velvet Rope Policy

Define Your Ideal Client

Current Ideal Clients

The Best of the Best

Prune Your Client List

2. Why People Buy What You're Selling

1. Identify Your Target Market (Exercise 2A)

Passion, Talent, & Know-how (Exercise 2B)

Let's Go Deeper... (Exercise 2C)

Exercise: Target Market Verification

2. Understand Urgent Needs and Compelling Desires (Exercise 2D)

3. Your One Biggest Result (Exercise 2E)

4. Demonstrate the Benefits of Your Investible Opportunities (Exercise 2F)

3. Your Personal Brand ID

Develop a Personal Brand (Exercise 3A)

Situational Awareness (Exercise 3B)

Clear Intentions (Exercise 3C)

Waiting in the Wings (Exercise 3D)

Booked Solid® Action Step

3 Components of Personal Brand

WADW: Who and Do What (Exercise 3E)

Why You Do It (Exercise 3F)

Your Tagline (Exercise 3G)

4. How to Talk About What You Do

5-Part Book Yourself Solid® Dialog (Exercise 4A)

Applying the 5-Part Formula

Show Your Passion

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